000 00467nam a22001817a 4500
003 OSt
005 20251030154842.0
020 _a0761996567
040 _cTRA
041 _aEng
082 _a658.827
_bK141e 2003
100 _a Kapoor, Jagdeep
245 _a18 brand astras : using brand abilities as weapons for CRISP brand building
260 _aNew Delhi
_bResponse Books
_c2003
300 _a134 p.
650 _aBrand name products--Management
942 _cENG
999 _c86524
_d86524