TY  - BOOK
AU  - Sweetwood, Adele
TI  - The Analytical marketer: how to transform your marketing organization
SN  - 9781625278456
U1  - 658.802 
PY  - 2016///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Marketing--Technological Innovation
KW  - Marketing--Management
KW  - Quantitative research
ER  -