TY  - BOOK
AU  - Sweezey, Mathew
TI  - The context marketing revolution: how to motivate buyers in the age of infinite media
SN  - 9781633694026
U1  - 658.8343 
PY  - 2020///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Consumer's preference
KW  - Context effects ( psychology )
KW  - Market segmentation
KW  - Branding ( Marketing )
ER  -