TY  - BOOK
AU  -  Kapoor, Jagdeep
TI  - 18 brand astras : using brand abilities as weapons for CRISP brand building
SN  - 0761996567
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products--Management
ER  -