Kapoor, Jagdeep <br/><br/>
18 brand astras : using brand abilities as weapons for CRISP brand building 

 - New Delhi  Response Books  2003 
 - 134 p. 
<br/><br/><label>ISBN: </label>0761996567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / K141e 2003