TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: planning, implementation and control
SN  - 0333937198
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - MacMillian
KW  - Marketing--Management; India
ER  -