Ramaswamy, V. S. <br/><br/>
Marketing management: planning, implementation and control 

 - 3rd ed. 
 - Delhi  MacMillian  2002 
 - xxxv, 747 p. 
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management; India
<br/><br/><label>Dewey Class. No.: </label>658.8  / R141m 2002