TY  - BOOK
AU  - Koirala, Kundan Dutta
TI  - Fundamentals of Brand Management
U1  - 658.5 
PY  - 2075///
CY  - Kathmandu 
PB  - M.K. Publisheers & Distributers
KW  - Marketing
KW  - Brand equity
KW  - Production
ER  -