TY  - GEN
AU  -   Candift, Edward W.
AU  -   Still, Richard R. , et.al.
TI  - Fundamentals of modern marketing
U1  - 658.8 
PY  - 1982///
CY  - New Delhi
PB  - Prentice Hall
KW  -   Management
KW  -   Marketing
ER  -