TY  - BOOK
AU  - Dixon, Matthew
AU  - Toman, Nick and Delisi, Rick
TI  - The effortless experience: conquering the new battleground for customer loyalty
SN  - 9780241003305
U1  - 658 
PY  - 2013///
CY  - London
PB  - Portfolio penguin
KW  - Business; Customers Loyalty; Services
ER  -