TY  - BOOK
AU  - Eyal, Nir
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2014///
CY  - UK
PB  - Penguin business
KW  - Consumer preference; Consumber behaviour
KW  - New product development
ER  -