TY  - GEN
AU  - Aaker,David A.
AU  - Batra,Rajeev
AU  - Myers,John G.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 
CY  - New Delhi
PB  - Prentice- Hall
KW  - Business
KW  - Market surveys
KW  - Publicity
ER  -