Aaker, David A. Batra, Rajeev Myers, John G. <br/><br/>
Advertising management 

 - 5th 
 - New Delhi  Prentice- Hall  2000 
 - xiii, 754 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Market surveys<br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>659.1  / B221a