TY  - GEN
AU  - Dholakia,Nikhilesh
AU  - Khurana,Rakesh ,etal
TI  - Marketing management cases and concepts
U1  - 658.8 
CY  - New Delhi
PB  - The Macmillan Company of India
KW  - Management
KW  - Marketing
N1  - With illustration
ER  -