Dholakia, Nikhilesh Khurana, Rakesh , et. al. <br/><br/>
Marketing management cases and concepts 

 - New Delhi  The Macmillan Company of India  1979 
 - ix, 643 
<br/><br/> With illustration 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / D537m