TY  - BOOK
AU  - Mumaw, Stefan
TI  - Chasing the monster idea: the marketer's almanac for predicting idea epicness 
SN  - 9780470915851
U1  - 658.8 
PY  - 2011///
CY  - New Jersey
PB  - Wily
KW  - Management
KW  - Marketing-Forecastin; New products-Marketing; Creative ability in business
N1  - with index
ER  -