Mumaw, Stefan <br/><br/>
Chasing the monster idea: the marketer's almanac for predicting idea epicness  

 - New Jersey  Wily  2011 
 - 217p.:ill. 
<br/><br/> with index 
<br/><br/><label>ISBN: </label>9780470915851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing-Forecastin; New products-Marketing; Creative ability in business
<br/><br/><label>Dewey Class. No.: </label>658.8  / M919c