TY  - BOOK
TI  - Evaluating public relations: a best practice guide to public relations planning, research and evaluation
SN  - 9788185543850
U1  - 659.2 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Management
KW  - public relations-Evaluation; Public relations-Research; Public reltions-Planning
ER  -