Evaluating public relations: a best practice guide to public relations planning, research and evaluation 

 - 2nd ed. 
 - New Delhi  Kogan Page  2008 
 - iv,252p.;ill. 
 - PR in practice series .
<br/><br/><label>ISBN: </label>9788185543850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>public relations-Evaluation; Public relations-Research; Public reltions-Planning
<br/><br/><label>Dewey Class. No.: </label>659.2  / W331e