TY  - BOOK
AU  - Joachimsthaler, Erich
TI  - Hidden in plain right: how to find and execute your company"s next big growth strategy
SN  - 9781422101650
U1  - 658.406 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Management
KW  - New products% Consumer"s preferences% Consumers- Research
N1  - with index
ER  -