Joachimsthaler, Erich <br/><br/>
Hidden in plain right: how to find and execute your company"s next big growth strategy 

 - Boston  Harvard Business School Press  2007 
 - xiii, 253p: ill 
<br/><br/> with index 
<br/><br/><label>ISBN: </label>9781422101650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>New products% Consumer"s preferences% Consumers- Research
<br/><br/><label>Dewey Class. No.: </label>658.406  / J 57h