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Hooked: how to build habit-forming products

Eyal, Nir

Hooked: how to build habit-forming products - UK Penguin business 2014 - 242p.

ISBN: 9780241184837

Subjects--Topical Terms:
Consumer preference; Consumber behaviour
New product development

Dewey Class. No.: 658.575 / Ey13h

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Hooked: how to build habit-forming products